The Fiber Cloud

The Cloud - from mitmobileexperiencelab on Vimeo.

An organic sculptural landmark that responds to human interaction and expresses context awareness using hundreds of sensors and over 15,000 individually addressable optical fibers. Constructed of carbon glass, rising over four meters high, and containing more than 65 kilometers of fiber optics, the Cloud encourages visitors to touch and interact with information in new ways, manifesting emotions and behavior through sound and a dichotomy of luminescence and darkness. Located in downtown Florence outside the Fortezza da Basso. the Cloud is part of the “Redesigning Fashion Trade Shows” project that Pitti Immagine launched with MIT Mobile Experience Lab in January 2007. It is a long-term project to creatively re-think the trade show concept and propose innovative technologies, perspectives and sensory experiences for fashion trade shows. In June of 2008, the Fiber Cloud will officially debut at the 74th Pitti Uomo Trade Show.