ALYASHA from FIBEROPS speaks...

Photo Credit Paul Sun of The Social Trust

Alyasha Owerka-Moore is the designer and the face of Fiberops. Since taking the brand's exclusivity from Japan, he is now sharing it with us in the States. Aly brings his experience from, the now revived, Alphanumeric into Fiberops while still allowing Fiberops to be its own entity. His own present lifestyle of goobs of pommade, cuffed pant legs, and old school tunes that have become iconic and influential throughout his designs. Aly and Fiberops have definitely been making noise (more like a melody in a Rockabilly manner) with its upcoming Fall season and its well received Spring line, not to mention upcoming collaborations with Altamont and their successful pop-up shop with UNIV.

Your about me section on the A# website states "to make satirical light of the serious times we live in." How does fashion become valuable in the world we live in today where jobs are scarce, economy Is low, and war is a part of our daily vocab? Fashion is a platform to express Political views. A billboard of sorts. At the same time the economy is horrible right now and I don't honestly see it picking up in the immediate future. At the very least it can convey a message.

Dita von Tese or Rose Mcgown? Hmmm ... Thats a weird one. Neither of them are really my style (Especially after messing with Mr. Manson). However ... Rose has shitty style. Dita is one of the true Pin up / Burlesque / Fetish queens of our time. So, if I had to pick... Dita. She probably has better taste in music as well. Or maybe not. I think Masuimi Max or Ruby Leu would be a better question. In which case ... RUBY LEU ! She's a siiiiick Psychobilly DJ !

Fiberops definitely has a certain theme, look and feel. Do you have an ideal consumer while designing your collection? I have a very defined ideal consumer for Fiberops. Unfortunately, that customer does not shop in most of the doors Fiberops is in. LOL ... Oh well.

Aly, Coming from Alphanumeric, was there anything you brought in from the past that improved the business and creativity of Fiberops? It's funny because only the few people that really pay attention to design details realize or even take time to mention the design similarities between the old A# cut and sew and the contemporary Fiberops designs. (Graphically, and target customer wise they are VERY different.)

Similar dish with different sauce and garnish. From a business perspective... I've been through lots of ups and downs. I'd like to think that I've finally come into my own and surrounded myself with people with good business sense. I don't think anyone knows every thing. Life is a perpetual learning experience.

Your spring line is a nice contrast from the all over print that we've been seeing, refreshing as well. How do you feel your apparel will sustain trends even after say 1 season or a year after it has released? LOL. Not to sound cocky... But by doing what Fiberops does. Meaning NOT following trends. I already see alot of these lemmings jumping all inside my crews (FISM-Fuel Injected Suicide Machine) nuts. Clown ass brands floundering to find the "Next thing" , so all of a sudden they want to do MC club / Hot Rod / Pin-Up / Nose Art / Sexploitation "inspired" stuff.

Funny thing is ... We live that ... They don't.

So.... Next year their brands will look completely different once again. We (FISM) are niche brands that immediately cater to a specific customer. With Fiberops, I could care less about what's "hot in the streets" and actually make all my fits small just so it will never be "that" brand. In short ... I have no urge to "sustain trends" or follow them for that matter. Fiberops will always have a core customer. Culture vs Fashion Trend. IE: I have tattoo's I do not need to wear them on my clothing.

We've noticed you have a very fond appreciation of music. What genre is your favorite and why? Does this become a muse at all for any of your designs? Music is one of my main drives in life and totally is one of my main muses and creative inspiration. I listen to many genres of music.

I DJ several nights a week at various bars and clubs in SD. Mostly: 60's / Northern Soul Garage Rock / Psych / Freak Beat Jump Blues Rockabilly I'm a partner in a local Rockabilly label called Bop-N-Stomp records.

I do all the art direction and DJ at our event's : http://www.myspace.com/therockabillyshakeoutIn short...

Music is TOTALLY My Muse ! Many Fiberops styles have been and still are named after songs or musicians/bands. If I HAD to pic one genre it would be Jump blues.