the_FOUNDATION is a multi-line showroom based in New York City. It's composed of a strong group of individuals who represent some of the preeminent collections within the "street inspired" fashion industry.
On March 30th we had our 1st potluck! We all cooked and baked yummy food to share. Julie was the house chef and cooked us some korean beef in the middle of the showroom!
From Open Houses to Craigs List, searching for the place you call home can possibly be one the most tiring and time consuming experiences to date. With the rise of the internet age, Google has attempted to make that process a slight bit easier. I would like to introduce to you PADMAPPER. Give it a try!
Generic Surplus is now shipping their spring/summer collection, go and get some at one of our favorite stores in the US, STANDARD in the ATL. Ask for Uncle Farshad
With Play Cloths smashing the "Sophomore Jinx" on the on the most unlucky day of the year(Friday The 13th)PLAY has proven a prestigious relevancy amongst the Street Wear market. Take a close look as we highlight a few pieces that prove Play Cloths is growing in the right direction. With such accounts as United Arrows in Japan, PLAY is proving they have one foot in the contemporary market as well. Kudos Play Cloths on a job well done!