Monday, July 27, 2009

Goodbye


I'm very sad to post this....but Union has officially closed it's doors. This store was one of the first streetwear boutiques before the term streetwear was even used. Back in the days when i was just a little peon intern with Complex Magazine.....I was psyched to visit Union. MaryAnn always showcased up and coming brands in the streetwear scene, and she made everything look so cool and exclusive in her tiny store on Spring Street.
I remember Union as one of the first accounts for my own brand Hellz, and others like PegLeg, Stussy, Neighborhood, Clarendon, aNYthing, WTaps, and even Ari worked with her back in his PRPS days. I remember spending $500 on a Perks and Mini jacket for my husband even though i was a broke intern. (the charcoal wool jacket, with leather sleeves) We are sad that streetwear is not the same anymore...and something that once was so exclusive and cool is now........uh.............well you know. : I

Foundation wishes MaryAnn and James continued success with their next endeavor. Thank you for working with us in the past years.








Friday, July 24, 2009

Mr. Lacy and I are headed to Vegas

If ya don't know... now ya know!!!

(capsule)

WASABi foooooos
Tradeshow extravaganza for the fashion industry kicked off this week. Foundation represented at Project, Capsule, and Agenda. Unfortunately...i wasn't able to visit G-Shock Pammy at Project NYC...but Capsule was the sh*. I freakin' puerto rican love this show. They say "NO" to all the corny brands...and only showcase cool ones. That way...buyers don't waste their time and energy walking through all 10 aisles of Miley Cyrus Denim Collections. It's a win-win situation for all parties.

here's uncle Dre being interviewed by Hawaiian Mikey from LTD at Capsule:









Friday, July 17, 2009

HELLZ SPECIAL DELIVERY & SHORT FILM, "KICKS AFTER SIX"

CHECK OUT HELLZ' NEW VIDEO FOR OUR SPLASH SUMMER DELIVERY.
IN STORES NOW!


HELLZ SPECIAL DELIVERY & SHORT FILM, "KICKS AFTER SIX" from HELLZ on Vimeo.

Monday, July 13, 2009

Mosley Tribes at Capsule-Who's ready!?

Drake shows some Mosley Tribes Love

Drake is a big fan of Mosley Tribes...so much that he gives a nice little shout out in his song Juice...

Friday, July 10, 2009

GENERIC SURPLUS x CAPSULE x COMPASS


Its that time again!!! Come see the new Spring 2010 collection at the following trade shows, come see what everyone is talking about!!

GOURMET IN YOUR FACE!!


The crew just got back from Bread and Butter in Berlin and they had a great show. Check out some press hits

Tuesday, July 7, 2009

MY PEOPLES

WASABi~
i gotta represent for my peoples back in the mothaland. lately i've been into korean dramas and occasionally check up on my k-town celebrity gossip sites. waddayaknow.....badabeem...badaboom....the hankgooks are all up in the brands that we carry at Foundation! Uncle Dre should open up a Foundation Extension in Seoul.

anywayz...check it:


Son Dambi rocks the WeSC headphones. the flinstones kind!



This dude, i have never heard before...but he is wearing SUPER glasses that Pamela reps!




Monday, July 6, 2009

HUF Skateboard Legend Series Decks

HUF asked 5 professional skateboard legends, who are also talented artists, to create a Summer Board Series for HUF. The artists included in this series were: Mark Gonzales, Steve Olson, Natas Kaupas, Lance Mountain, Tommy Guerrero.

The only parameters they gave them was to create black and white artwork, other than that, it was entirely up to the artist. Each board is hand-screened, laser numbered and laser signed. Custom shapes were specified by each skater with each board being limited to 125 pieces (Steve Olsen 100 and Mark Gonzalez 150). Retailing for $60 a piece, all five are now available in limited quantities at HUF San Francisco and LA, along with a commemorative t-shirt.

Wednesday, July 1, 2009